CLA SITE provided a key design role on a multidisciplinary consultant team with the Village of Potsdam and the New York State Department of State on the Downtown Revitalization Initiative in Potsdam, New York. CLA SITE supported public involvement coordination services, landscape architectural design services, civil road geometry realignments, graphic rendering support, cost estimating, and funding allocation for the public improvement projects. The final strategic plan included a whitewater park, the Riverwalk Shared-Use Path and streetscape improvements on Market Street and surrounding downtown streets. Through extensive community outreach, the strategic investment plan will facilitate the funding and implementation of key public improvement projects that will be catalysts for future growth within the Village of Potsdam.